MG 125 Introduction to the Entertainment and Media Industry
This course provides an overview of the entertainment and media industries and the business associated with multiple platforms. Topics will include: Music, Television, Radio, Satellite and the Internet. Students will examine how these entertainment sectors have developed, how they are structured and how new business models are embracing changes in technology. Students will gain further understanding within the context of social media, sales, marketing, publishing, intellectual property, licensing, product placement, publicity and promotions. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.