MG 120 Introduction to Sports Management and Marketing
This course is designed to introduce students to the sports industry (including major and minor league sports, sporting goods companies, and independent sports marketing and management). This survey course will introduce students to the major segments of this industry including sports marketing and promotions; ticket sales, sports-related public relations, events management, concession management, and facility management. Students will gain an understanding of the vast career opportunities that are available in this growing- but competitive industry. The course will require that the students have a basic foundation in the methodology of business, management, marketing and project management.
Prerequisite
None