MG 591 Management and Marketing

This course focuses on the nature of management. It examines the interpersonal and analytical skills managers and professionals need to meet their day-to-day responsibilities in a variety of large, medium and small work settings, as well as profit and not-for-profit organizations. Students will examine the manager's role with emphasis on planning, organizing, leading and controlling. Theories on leadership, motivation, and communication are also covered. This seminar also includes an introduction to the nature and role of Marketing in today's modern economy.