MK 775 International Marketing
This course is intended to help the student understand the complexities of marketing products and services in the international market environment. This course utilizes an analytical approach to analyze complex business problems concerning the dynamics of implementing marketing management approaches into the framework of the global marketplace. Emphasis will be on applying a multidisciplinary framework to assist the student in understanding the challenges that confront strategic market planners when evaluating economic, financial, political, regulatory, socio-cultural, and technological issues when they are involved in international-market strategic planning and implementation.
Corequisite
MG 800