MK 206 Website Marketing & Implementation
This course is designed to develop a students' knowledge and understanding of how the World Wide Web can be used to enhance marketing activities within an organization. Students will develop an appreciation for the significant impact that technology can have on the success of their businesses. Students will be introduced to different marketing techniques that are available via the Internet. They will be provided with a comprehensive overview of the Internet and how web pages can be designed to effectively advertise key benefits within an organization. Strategies designed to evaluate go or no/go marketing decisions are also introduced. Internet exercises, application, and real world cases will be utilized to achieve overall learning goals.