MK 110 Social Media Marketing
The Social Media Marketing course is designed to provide students with an overview to understand and implement a social networking marketing plan. Social networking sites changed the world? Over 100 million plus videos are downloaded from YouTube.com each day and Technorati.com tracks over 50 million blogs. Advertising and communication are force to fit Social Media Marketing into a company's traditional Integrated Marketing Strategy. This course looks at the new channels of marketing, advertising, and communication that make up Social Media Marketing. The Social Media Marketing course will explore current examples and future opportunities in how marketing professionals can embrace online social networks, user generated content and content sharing, blogs, podcasts, wikis, and Twitter, to create brand awareness and buzz. Students learn practical tips and techniques as well as the bigger picture outlook of the marketing strategy.
Prerequisite
None